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DMI PDDM : Professional Diploma in Digital Marketing Exam

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Exam Number : PDDM
Exam Name : Professional Diploma in Digital Marketing
Vendor Name : DMI
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PDDM exam Format | PDDM Course Contents | PDDM Course Outline | PDDM exam Syllabus | PDDM exam Objectives


This comprehensive digital marketing course, delivered 100% online, teaches key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and much more.

How is digital marketing defined in the current market=> Whats the best way to get in front of potential customers=> How can you create a campaign that combines the best of traditional and digital marketing=> How do you distinguish from inbound and outbound marketing=>

In this module, youll master the fundamentals. You will learn how to navigate the buyers journey. And you will acquire actionable, practical information.

- Principles of Digital Marketing
- Developing Objectives
- Connecting with the Customer
- Digital Research
- Cultural Research

Digital media is fascinating and powerful because its super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do.
This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Using Content Research to Find Opportunities
- Creating and Curating Content
- Metrics and Performance

Search Engine Optimization (SEO)
Module Info & Overview
You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like.

- SEO Fundamentals
- Keywords and SEO Content Plan
- Measuring SEO Performance
- Aligning SEO and Business Objectives
- Optimize Organic Search Ranking

Display and Video Advertising
Module Info & Overview
YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where its at.

- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Creating and Managing a YouTube Channel
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- Measurement and Optimization

Website Optimization
Module Info & Overview
What makes a winning website=> This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, lets get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

- Web Design and Website Optimization
- Design Principles and Website Copy
- Publishing a Basic Website
- User-Centered Design and Website Optimization
- Website Metrics and Developing Insight

Digital Marketing Strategy
Module Info & Overview
We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. Thats why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

- Digital Strategy Fundamentals
- Setting Strategy Objectives and KPIs
- Digital Strategy Research
- Developing a Creative Strategy
- Executing a Digital Marketing Strategy
- Communicating a Digital Marketing Strategy

Digital Marketing Institute courses are white hot, created with insight from those who are already out there doing it. We bring you expert thought and practice. Were about getting you in the game. But its a game of perpetual motion, ever-changing, always new. So we are also about keeping you in the game. Right from the moment you sign up for a course, you also become a DMI Power Member which means you get access to our Continuing Professional Development (CPD). Learn and upskill as your needs and ambitions change. Stay tuned into the hive mind of new insight. Stay connected to the industrys best opportunities.
Stay relevant.
DMI Certification is not just recognized all over the globe – its setting the global standard. It also helps that we have Certified more professionals to a single digital marketing standard than any other certification body. We know what were doing - and key industry players know that we know what were doing too.
And it works. Fact is 95% of our Certified Members are currently employed and 81% were promoted after earning their Certification

Because it helps you look better, travel better and play the long game. Once upon a time digital marketing was a wild space, filled with great innovative people and some who simply talked a good game. But now, weve built a Certification Framework which helps real skills get recognized and rewarded. Its meaningful and its working. Bluechip global brands, innovators, training companies and even universities in over 90 countries recognise and use Digital Marketing Institutes Certification Framework.

Your DMI Certification:
=> Gives you the skills you need to speak loud and clear to the right audiences => Tells the world what you know and what you can do - your DMI Certification acts like a magic key.
Doors open => Means you travel well between different opportunities and countries. Its your oyster => Aligns with other qualification frameworks across the globe. Take that ball and run with it => Gives you powers you may not yet even understand, yet whose awesome potential will reveal itself in new and startling ways throughout your career

Principles of Digital Marketing
=> Inbound and Outbound Strategies
=> Digital Media Examples
=> Traditional vs. Digital Marketing
=> Principles of DMIs 3i Methodology
=> Digital Channels
Developing Objectives
=> SMART Objectives
Digital Research
=> Audience Research
=> Social Listening Platforms
=> Social Listening and Audience Research Tools
Cultural Research
=> Competitive Research Platforms and Tools
=> Industry Trend Research
=> Digital Research
Connecting with the Customer
=> The Buyers Journey
=> Five Marketing Functions
=> 360 Digital Marketing Campaign
=> Marketing Functions and Buyer Journey Stages
=> Digital Marketing Concepts, Principles, Procedures and Tools

Content Marketing Concepts and Strategy
=> Benefits of Content Marketing
=> Qualities of Effective Content
=> Types of Content
=> Content Alignment with the Buyers Journey
=> Community Management
=> Content Marketing Strategy
Using Content Research to Find Opportunities
=> Social Listening
=> Competitor Content Analysis
=> Content Audit
Developing a Content Marketing Plan
=> Content Marketing Goals
=> Content/Business Goal Alignment
=> Customer Personas
=> Content Topics
=> Content Calendar
=> Content Management Systems
Creating and Curating Content
=> Content Stakeholders
=> Content Types and Formats
=> Content Tools
=> Content Creation and Curation
=> Content Creation Best Practice
=> Brand Components
=> Content Personalization
Publishing and Distributing Content
=> Content Platforms
=> Benefits and Challenges of Content Seeding
=> Content Scheduling Techniques and Tools
=> Content Promotion Strategies
Metrics and Performance
=> Content Marketing ROI
=> Content Marketing Metrics
=> Metrics and Content Marketing Strategy

Key Social Platforms for Digital Marketing
=> Benefits of Social Media Marketing
=> Social Media Marketer Responsibilities
=> The Buyers Journey Stages
=> Influential Social Media Platforms
=> Key Terminology
Setting up a Social Media Experience for a Business
=> Best Social Media Account Practices
=> Facebook for a Business
=> Twitter for a Business
=> LinkedIn for a Business
=> Instagram for a Business
=> Snapchat for a Business
Growing and Engaging an Audience
=> Community Techniques and Best Practices
=> Content Sharing Best Practices
=> Sharing Stories Best Practices
=> Video Content Best Practices
=> Hashtag Usage Best Practices
=> Twitter Content Best Practices
=> LinkedIn Content Best Practices
=> Instagram Content Best Practices
=> Snapchat Content Best Practices
Creating and Optimizing Social Media Campaigns
=> Campaign Set-up
=> Facebook and Instagram Business Manager
=> Twitter Ads Manager
=> LinkedIn Campaign Manager
=> Snapchat Ad Manager
Developing Data-Driven Audience and Campaign Insights
=> Campaign Tools Analysis
=> Facebook Tools and Analytics
=> Twitter Tools and Analytics
=> LinkedIn Tools and Analytics
=> Instagram Tools and Analytics
=> Snapchat Analytics and Campaigns

SEO Fundamentals
=> Paid and Organic Search
=> Key SEO Components
=> Search Engine Introduction
=> Common Search Query Types
=> SERP (Search Engine Results Pages) Components
Aligning SEO and Business Objectives
=> SEO Objective Types
=> Create and Implement SEO Objectives
Keywords and SEO Content Plan
=> Keyword Research Benefits
=> Short and Long Tail Keywords
=> Conduct Keyword Research
=> Convert Keywords into SEO Content
Optimize Organic Search Ranking
=> Technical Components for Visibility
=> On-page Optimization
=> Off-page Optimization
=> SEO Audit
Measuring SEO Performance
=> Traffic Sources
=> SEO Metric Types
=> Success Measurement

Fundamentals of Paid Search
=> Paid vs. Organic Search
=> Customer Use of Search Engines
=> Paid Search Benefits
=> Elements of Paid Search Campaigns
=> Paid Search Campaign Creation with Google Ads
=> Google Ads Manager Account vs. Child Account
=> Google Ads Best Practice
=> Google Ads Account Elements
=> Paid Search and SEO Keyword Research
=> Google Ads and Paid Search Campaigns
Search Campaign Management
=> Advertising Budget Management
=> Google Ads Bidding
=> Google Ads Bid Simulator Tool
=> Optimize Paid Search Campaigns
=> Google Ads Editor
Paid Search Campaign Measurement
=> Paid Search KPIs
=> Conversion Tracking
=> Success Metrics
=> Google Analytics Measurement
=> Google Analytics and Search Console Reporting

Fundamentals of Display and Video Advertising
=> Key Concepts, Benefits and Value
=> Key Advertising Platforms
=> Advertising Buying Mechanisms
=> Strategy Objectives
Creating and Managing a YouTube Channel
=> YouTube Channel Setup
=> Video Best Practices
=> Content Management Best Practices
=> YouTube Analytics and Reporting
Google Display Network and Video Ad Formats
=> Google Display Network Campaign Types
=> Ad Formats and Sizes
Creating Display and Video Campaigns
=> Google Ads Display Ad Campaign
=> Responsive and Non-responsive Ads
=> YouTube Channel and Google Ads Linking
=> Standard Video Ad Campaigns
=> YouTube Ads
Targeting Display and Video Campaigns
=> Targeting Types
=> Audience Targeting
=> Contextual Targeting
=> Advanced Google Ads Features
=> Configure Ad Exclusions
=> Remarketing Options
=> Bidding Strategy
Measurement and Optimization
=> Key Display Campaign Metrics
=> Video Campaign Metrics
=> Performance Analysis of Display Campaigns
=> Performance Analysis of Video Campaigns
=> Impact Performance Analysis
=> Campaign Optimization

Email Marketing Fundamentals
=> Key Concepts
=> Inbound Email Marketing
=> Legislation and Regulations e.g. Permissions
and Data Protection
Tools and Strategy
=> Key Strategy Principles
=> Email Service Providers
=> Recipient Sources
=> Contact Databases
Email Design
=> Email Writing and Design
=> The Buyers Journey Alignment
=> Subject Lines
=> Copy Essentials
=> Design Best Practices
=> Call-to-Actions (CTAs)
=> Image Best Practices
Creating an Effective Email Campaign
=> Email Campaign Creation
=> Delivery Factors
=> Delivery and Placement Challenges
=> Campaign Management Best Practices
Testing and Optimizing an Email Campaign
=> Test Components
=> A/B Testing
=> Key Campaign Measurement Metrics
=> Optimize Open and Click Through Rates
=> Mobile Optimization
=> Bounce Rates and Unsubscribes
Marketing Automation
=> Benefits of Automation Tools
=> Key Process Building Blocks


Web Design and Website Optimization
=> Website Optimization and SEO
=> Optimization and Digital Marketing Strategy
=> Design, Construction, Maintenance and
Optimization in a Marketing Context
=> Key Components of Web Design
Publishing a Basic Website
=> Website Hosting Options
=> WordPress.org Setup
=> WordPress Themes
Design Principles and Website Copy
=> Web Design Principles
=> Mobile-First Design and SEO
=> Copy Best Practice
=> A/B Best Practice Testing
User-Centered Design and Website Optimization
=> UX and UI Design, Benefits and Principles
=> UX Assessment
=> User Experience Improvement and UserCentered Design Methods
=> Key Optimization Performance Factors
Website Metrics and Developing Insight
=> Website Monitoring
=> Evaluation Tools
=> Implement Monitoring and Optimization Best
Practice

Web Analytics Fundamentals
=> Insight Types for Digital Marketers
=> Analytics Tools for Data Collection,
Measurement and Analysis
=> Google Analytics Benefits and Limitations
=> Analytics Reporting Terminology
=> Legal Requirements, Responsibilities and Best
Practice
Creating and Configuring a Google Analytics
Account
=> Account Setup
=> Tracking Code Installment
=> Key Settings and Navigational Functions
=> Account Settings and Filters
=> Benefits and Risks of Sharing Access
=> Linking Google Analytics and Other Tools
Setting Goals with Google Analytics
=> Setup Goals
=> Match Website Activity to Goals
=> Use Goal Funnels to Analyze Customer
Conversion Journey
Monitoring Campaigns with Google Analytics
Reports
=> Campaign Types
=> Audience, Acquisition, Google Ads, Behavior,
Events and Conversion Reports
=> Multichannel Funnels Reporting
Analyzing and Recording Google Analytics Data
=> Track Traffic Changes in Real-Time
=> Custom reporting, Annotations and Custom
Segments
=> Standardized Data Process

Digital Strategy Fundamentals
=> Core Digital Marketing Strategy Components
=> Strategy Purpose
=> Strategy for plan communication
=> Digital Marketing and Digital Media
=> Resource Mapping
=> Budget Planning
=> ROI and Success Metrics
Setting Strategy Objectives and KPIs
=> Common Business Objectives and Campaign
Expectations
=> Identify and Distinguish KPIs
=> Past Performance and Industry Benchmarks for
Forecasting
=> Regular Performance Reviews
Digital Strategy Research
=> Key Research Activities
=> Research Mapping
=> Strong Research vs. Potentially False Reports
=> Owned, Accessed and Desk Research
=> Audit Factors
=> Audience and Competitor Research
=> Social Listening Study
=> Creative vs. Media Brief
Developing a Creative Strategy
=> Key Creative Strategy Ingredients
=> Maximize and Repurpose Creative Output
=> Content Strategy Elements
=> Creative Format Specifications
Executing a Digital Marketing Strategy
=> Strategy Objectives
=> Optimize Channel and Budget Mix
=> Media Planning for Paid Channels
=> Key Campaign Components
Communicating a Digital Marketing Strategy
=> Stakeholder Communication Tools
=> Digital Marketing Strategy Best Practice



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DMI Marketing Practice Test

The Dos and Don’ts of email marketing | PDDM PDF Braindumps and real questions

email marketing, email marketing tips, email marketing strategies, emails, email marketing 2021, marketing 2021, small business tips, small business 2021, grow your small business, email marketing dos and donts

It’s peculiar to suppose there was a time after we didn’t have the luxury of emails. And now, in 2021, although it can be unexpected, it remains the most customary way for companies to communicate with their clients. basically, eighty% of small companies count on e-mail as their primary client boom and retention channel.

on the identical time, even though americans open an email, they may now not have interaction with the content material. take a look at these crucial e-mail marketing do’s and don’ts to get the most out of your electronic mail advertising and marketing.

THE DO checklist Optimize onboarding emails

Your onboarding email is the email that could make or wreck a future loyal customer… No pressure! Having your purchasers create an account and provides their contact tips helps with onboarding. After getting an preliminary customer, there's a risk of them leaving as a result of they don’t take into account the price you're going to more and more add to their lives.

a very good metric to study for onboarding is the 90-day clock. evaluation across a number of industries discovered that the regular mobile app retention fee after ninety days changed into simplest 20%. In other words, most individuals are dropping eighty% of their valued clientele after best three months of having them to start with.

Plus, onboarding emails assist you connect with new subscribers. offer an incentive initially of their adventure and watch your click-throughs upward thrust.

A/B testing

all of us understand the magnitude of a check, we may now not always love them and even like them, however they're critical for increase. A/B trying out is just that, a simple managed scan.

here is a good technique to verify what works most useful in your buyers for your company. Now, what should you check? every little thing. actually, when it comes to A/B checking out, fields to look at various include the subject line, photo placement, open cost, leap price, click-via rate, unsubscribe fee, and inbox placement cost.

Our motto is if you can test it, examine it!

In generic, the greater statistics that you can trap and analyze, the more strategic you can be going ahead. It makes sense, appropriate?

section your lists

Segmenting your checklist is an excellent means of ensuring that you simply handiest send imperative counsel to every of your subscribers. this way, they’ll at all times appear forward to receiving and opening your emails.

You don’t wish to send each e-mail to everyone in your database. in case you did that, you’d doubtless ought to ship very customary emails and, even then, would nevertheless deserve to agonize about making them critical to all recipients. To make certain relevancy, you should segment your lists. This follow can go a protracted method toward assisting you reach the aim of providing the right message to the appropriate person on the correct time.

Segmenting lists help target specific companies inside your electronic mail record and send them greater personalized messaging in line with their community.

Be personal

It’s time to get own! all of us recognize first impressions depend. And this stands true even in email advertising. Why wouldn’t it? in response to research, personalized emails enhance click on-through costs by means of 14% and increase conversions with the aid of 10%.

typical emails do nothing however harm your conversion quotes. It doesn’t count whether you’re representing a company brand, a small company, and even yourself. The most fulfilling method to do that is through treating each of your subscribers like your chum. You want to make it pleasant, however now not too pleasant (consider greater co-employee and less BFF). On that notice, you wouldn’t send your co-employee a no-reply e-mail tackle. well, at least we hope not.

Sending a no-reply e mail will most effective reduce deliverability, raise your possibilities of being labelled as unsolicited mail, and not allow your valued clientele to reply to your email.

Most universal email advertising tools give e mail templates and can additionally standard personalization like including receiver names. So, use a superb email template and decide the alternative to immediately add receiver names to your whole emails.

email marketing, email marketing tips, email marketing strategies, emails, email marketing 2021, marketing 2021, small business tips, small business 2021, grow your small business, email marketing dos and donts

THE DON’T checklist never forget a CTA

A name to action is essential to aid your audience make decisions to help benefit your company. without a CTA, an email is ineffective. No depend how splendid, compelling, or attractive your e-mail is, not including an actionable hyperlink can result in failure. in any case, a single e-mail isn't sufficient to exhibit your readers every little thing you have to present.

think of the influence or motion you need your subscriber to obtain, now call it out. bound you're going to now and again send an electronic mail that doesn’t require a CTA, like a thanks email, and that’s best.

Plus, that you can get artistic with your CTAs. Don’t believe such as you can best use “click on right here,” “study extra,” or “store now”.

Delete boring field traces

field traces are short and reputedly easy to put in writing, but they can make or ruin your electronic mail advertising success. in case your audience barely desires to examine your field line, what makes you feel they will click through to study anymore? So how do you write compelling e mail titles?

  • keep it brief and easy. reviews have proven that the most beneficial discipline lines are round 40 and 50 characters lengthy.
  • make certain it conveys precisely what the email is ready. There isn't any deserve to be vague or deceptive. here is one case during which honesty is the highest quality coverage.
  • Use humour for your area lines to make it stand out, as a result of who doesn’t delight in a great snigger. Make it controversial or shocking to generate curiosity.
  • Personalization is likely one of the most useful approaches of letting your subscribers recognize you're thinking of them.
  • at least 50% of email users felt tricked into analyzing an email as a result of what its header referred to, so avoid those set off phrases!
  • steer clear of repetition and bombardment

    Repetition is the quickest strategy to get people to unsubscribe. Repetition is the quickest strategy to get individuals to unsubscribe. Repetition is the quickest option to get individuals to unsubscribe.

    Did we pretty much lose you? during this case, we don’t need you to neglect this tip.

    loads of times, individuals basically leave out emails because their inboxes are flooded with them. So, if someone doesn’t open your first e mail, that you may at all times send a comply with-up e-mail with a different discipline line.

    besides the fact that children, be sure to not send too many follow-up emails and spam americans’s inboxes. If somebody doesn't open or reply to your emails two or thrice, it is time to flow on. Breakups are complicated, we comprehend, but don’t be an inbox clogger, as no one likes that.

    by no means purchase or promote email lists

    No. Non. Vtla. Ne. Nej. Nein. Ochi. Nahin. Nem. Nei. Uimh.

    We don’t comprehend how many languages you deserve to hear it in, however by no means do that.

    buying and/or promoting e-mail lists might also seem like a brief and simple win, however simplest hurts your company and standing ultimately. and never to mention it’s simply straight up unethical (and within the case of selling them, it’s illegal).

    e mail advertising and marketing is most helpful should you convey a important, constructive message to people who have at the least some familiarity together with your brand and have asked to acquire that guidance. for those who buy lists, the people you electronic mail doubtless don’t know your manufacturer and haven't asked that you should talk with them. moreover, since you possible recognize very little about them, it’s challenging to be certain you’re sending important communications.

    WRAP UP

    within the conclusion, a hit e-mail advertising and marketing truly sums up at once into connecting with your consumers. long gone are the days of automatic and robotic-sounding chunks of text. this present day, the most a hit e mail marketing aims americans who should recognize they are viewed as such, no longer just as leads or greenback indications. So keep things elementary, hold them own, and maintain them enjoyable, and you'll quickly see success.




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