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Salesforce Salesforce-Certified-Marketing-Cloud-Email-Specialist : Certified Marketing Cloud Email Specialist Exam

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Exam Number : Salesforce-Certified-Marketing-Cloud-Email-Specialist
Exam Name : Certified Marketing Cloud Email Specialist
Vendor Name : Salesforce
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Salesforce-Certified-Marketing-Cloud-Email-Specialist exam Format | Salesforce-Certified-Marketing-Cloud-Email-Specialist Course Contents | Salesforce-Certified-Marketing-Cloud-Email-Specialist Course Outline | Salesforce-Certified-Marketing-Cloud-Email-Specialist exam Syllabus | Salesforce-Certified-Marketing-Cloud-Email-Specialist exam Objectives

Content: 60 multiple-choice/multiple-select questions
Time allotted to complete the exam: 90 minutes
Passing score: 65%
Registration fee: USD 200, plus applicable taxes as required per local law
Retake fee: USD 100, plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).
The Salesforce Marketing Cloud Email Specialist exam measures a candidate�s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%
Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
Given a customer scenario, differentiate elements of an email that can impact message deliverability.
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
Given a customer scenario, apply best practices of communicating with a population.
Email Message Design: 13%
Given a customer scenario, recommend email design best practices to implement.
Given the desired output functionality, recommend methods for creating responsive emails.
Given the desired output requirements, recommend strategies to A/B test email elements.
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
Given an email message design, determine the correct use of Approvals.
Content Creation and Delivery: 18%
Given a scenario, create and customize an email message to meet a customer's need.
Given a scenario, send and deploy an email campaign to meet the customer requirement.
Given a scenario, know how to manage content needed to deploy a customer�s email campaign.
Describe various send capabilities in the Email application.
Marketing Automation: 19%
Given a customer scenario, recommend the appropriate marketing automation solution.
Given a scenario to manage customer data, configure the appropriate marketing automation tools.
Subscriber and Data Management: 28%
Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
Tracking and Reporting: 7%
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Given an email campaign, describe the steps involved to analyze the performance results.
Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

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Salesforce Email Latest Topics

Brace your self! Salesforce aligns WhatsApp with marketing Cloud | Salesforce-Certified-Marketing-Cloud-Email-Specialist braindumps and cheat sheet

(PIxabay)

As Salesforce’s Connections conference kicks off these days, the enterprise has introduced expansions and additions to each its Commerce Cloud and advertising Cloud choices, with WhatsApp integration principally catching the attention… and perhaps raising some questions.

As per the legit announcement, marketing Cloud enhancements include:

Integration of two technologies to the Salesforce customer facts Platform (CDP), mainly interplay Studio - which analyzes pass-channel company interactions and makes use of Einstein AI to investigate and ship a message, product offer or content recommendation - and Loyalty management - which provides actual-time viewers segments of users superior clients.

Datorama studies for advertising and marketing Cloud, offering direct entry to new e-mail, cellular and adventure reviews to investigate and optimize performance from inside the marketing Cloud interface.

Snapchat audience healthy, to enable entrepreneurs to use their first-celebration facts kept in Salesforce to create centered, personalised promoting audiences for Snapchat.

WhatsApp integration to permit communique with valued clientele by means of the social platform.

Commerce Cloud announcements encompass:

Salesforce CDP for Commerce, to convey Commerce Cloud statistics built-in into Salesforce CDP out-of-the-field.

B2B2C Commerce app to permit B2B groups immediately to launch a connected, Direct-to-client (D2C) e-commerce storefront devoid of coding.

Salesforce Order management, including Omni-channel inventory, disbursed Order administration and Order administration for B2B.

Headless revolutionary internet software (PWA) kit and Managed Runtime to permit developer groups to decouple front-end and returned-conclusion technologies to create enormously custom-made buyer-dealing with experiences - aka headless commerce.

facts-first

Explaining the drivers behind the upgrade and additions, Lidiane Jones, EVP & GM, Commerce Cloud, Salesforce, says:

we now have all become digital-first customers now. We're continuously switching from our phones, our computers, our iPads, and we use every little thing from e-mail via to social media. What that capacity is that digital shoppers predict a really connected experience, a seamless event. You get a advertising ad concentrated on a product for you; you purchase on a social channel; you might be getting an e-mail affirmation; and you then deciding to prefer up on the curb or on the shop; the help call that you simply do after that - every little thing is super-related.

She adds:

statistics is every thing, so we're in fact concentrated on growing an built-in commerce journey with our Salesforce CDP, out of the container, a single click and purchasers can join that statistics. We truly are going to empower commerce leaders to be able to see searching tendencies, purchases of products in distinct areas, promotions success cost, the entire issues which are vital for commerce leaders, alongside records from advertising and income and service that basically gives them the power to see the whole view of their customer throughout their business

Michael Kostow, EVP & GM, advertising and marketing Cloud, additionally picks up on the ‘information is everything’ idea when he says:

entrepreneurs at the moment are data scientists, which is a stunning dramatic change from the place we have been just a year or two in the past. we've got acquired a statistic that claims 75% of patrons are going to either preserve or boost their spend over the course of this year. This represents an completely unbelievable opportunity for companies to truly feel about their facts strategy, to think about how they can bring all their statistics together and unify it across all their touchpoints, to bring a fantastic experience and take capabilities of all that improved edge that is coming into the market.

at the middle of [the next generation of Marketing Cloud] is the single source of actuality. it's totally vital during this new information-first world that you be aware of and also you remember your customer. or not it's also crucial that you are in a position to humanize all these interactions that you're having along with your consumer, and also you're able to do it at scale, leveraging the vigor of synthetic Intelligence. And ultimate, but not least, [you need] the capability to optimize your have an impact on and get a view throughout all your advertising with unified analytics.

What’s up with WhatsApp?

As for that WhatsApp integration, the cause here needs no rationalization, in keeping with Kostow:

WhatsApp is without doubt one of the most pervasive chat structures anyplace in the world. And for advertising Cloud, we'll be able to permit our shoppers to be able to join with their clients in WhatsApp, whether it be transactional messages, keyword search. or not it's basically interesting for our consumers to be in a position to reach their customers on this speedy turning out to be platform…WhatsApp has been close the excellent of the [feature wish] record for a while. We understand it is really critical to our customer base. WhatsApp has develop into just this sort of pervasive channel for people all over the place the world. it's a different chance for marketers to be in a position to attain these clients on WhatsApp, with significant messages, transactional messages, having two-way conversations.

He cites the example of Align expertise. brand of the Invisalign orthodontic clear aligner gadget, as a case in factor:

Align is a fascinating enterprise in that they're advertising to each B2B and B2C. they are marketing to docs and to orthodontists, however they may be also advertising directly to buyers, like my family unit which uses the product. And so that you think about where the use instances for WhatsApp [are], the use of Align as an example, it's in fact greater focused on B2C, the place you have got somebody who's interested in their dental platform. they're asking a collection of questions or having an interactive speak. Align is able to send marketing messages by way of WhatsApp.

My take

All of which sounds very high quality, but whereas social media structures are capable of being used for functional, consumer journey enhancing uses, they are also certainly ripe for abuse with the aid of the greater unscrupulous entrepreneurs? Many commentators of late have raised issues in regards to the vigor and reach of social structures, not least Salesforce CEO Marc Benioff, who’s famously made extremely detrimental comparisons between the unregulated cigarette business of former a long time and the latest fame of the likes of fb, proprietor of WhatsApp.

Given one of the most contemporary controversies in regards to the, let’s call it, lack of readability of intent around privacy concerns this is been on exhibit from WhatsApp, I wondered how Salesforce, which boasts its personal office of ethical and Humane Use of technology, could e book shoppers no longer to misuse the vigor of social platforms, given the emphasis placed on the WhatsApp and Snapchat integrations on exhibit right here?

For her part, Jones instructed me:

lots of clients that I've had the possibility to work with, social platforms provide them a chance to create consciousness about their company, to bear in mind and just extend their reach. I feel many valued clientele are seeing the urgency to have that consumer-centric view of their person. And so, in many cases, consumers need to deliver again their customer to their personal journey so that they can really personal that relationship with the client.

I think this is one of the crucial huge the explanation why we're enthusiastic about our Salesforce CDP throughout all of our channels, because it isn't simply marketing or just commerce; or not it's a very related journey for the customer and so being capable of integrate social systems, but additionally bring them back in a means that feels awesome to the buyer, however also offers our customers insight, is definitely going to supply our shoppers the vigour to come to a decision how they wish to own that relationship with social systems.

To be frank, I’m no longer absolutely bound that fully solutions my query, youngsters i would agree that it is indeed down to users to personal their own relationships with expertise. That spoke of, I do feel encouraging and enabling the ethical use of social systems in commerce and advertising and marketing is an ongoing syllabu of dialogue price returning to. however the center of attention on WhatsApp is completely understandable given its recognition and reach and this integration will surely give advantageous new capabilities to each B2B and B2C users.

likely we’ll hear more across the week as Connections unfolds and diginomica could be bringing the better of the sessions over the arriving days. Between them, advertising Cloud and Commerce Cloud presently make contributions the lowest percent of salary throughout the Salesforce product portfolio - $0.9 billion for the these days ended Q1 22 compared to, for example, $1.5 billion for service Cloud or $1.four billion for revenue Cloud. however the 12 months-on-year growth price of 25%, compared to 20% for provider Cloud and 11% for income Cloud, is indicative of Commerce Cloud and marketing Cloud's expanding upward trajectory.

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